People are interested in values, worldview and ethos of the culture. the process is first determine the meaning of a gesture, then the appropriated situation to use it. After that, move to another region to see if it still mean the same thing. Cultural boundary of communication is founded by this way.
Ethnography is widely used, such as in business, communication studies, and sociology. They used it to analyze communication behaviors to find out the answer of why and how come of human communication. There are five ways to evaluate ethnography they are substantive contribution, aesthetic merit, reflective impact, and express a reality.
The author of Coming of Age in Somoa is Margaret Mead. Her study was to see does the civilization changed the nature of adolescence . After her research, she state few facts that shocked the public and became remarkable figure in this area. However, after few years she passed away that a man publish a book indicated her founding is a joke. He found the participant in her study to show her study was based on their jokes. This is huge debate between that, since Mead passed away and no one will notice the truth. In my opinion, I think Mead did a good job on study in this group of people. Freeman is only trying to be famous by take her down from this remarkable figure.
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