Comparison:
In this book, the author mentioned about three levels of process which are visceral, behavioral, and reflective. Examples for each are sense something is good or bad, unconsciously driving a car, and consciously think something while driving a car.
The author tried to find the relationship between asetheriac and function. He stated at the beginning that this is not related at least in his own country however, he founds out this is related and did experiment to it. he mentioned good feeling will affect people's behavior and how bad feeling will drive people crazy at a problem.All of these things he mentioned, are mainly his view points in chapter one.
The difference between the two books which are one teach how to design a product in a easier way in behavior and the other is through emotion. This book actually inspire me more in design this way, such a way that I never really look into. From all the classes in A&M, this is the only one that mention about how to design a product related to customers' emotion. And I do believe this is a very important view in designing. This is mainly because people buy a product depends on their emotion and use a product under a certain emotion. This emotion will greatly affect their way of using a product. In design of everyday things, they help readers to develop a design cycle within their mind. This is very important to any design process.
In my opinion, I think both books talks about different major view point in designing process. I am glad that I have been read these two books before I am graduating. This will reinforce me to develop a better product in the future.
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